Celebrate World Breastfeeding Week!

World
Breastfeeding Week, August 1–7, 2025 World Breastfeeding Week 2025 focuses on: Prioritise
Breastfeeding: Create Sustainable Support Systems.
Breastfeeding
is more than a personal choice—it’s an investment in health, equality, and the
climate. This year, World Breastfeeding Week calls on everyone worldwide to
prioritize breastfeeding and create sustainable support networks: in
healthcare, at work, in policy, and in society. Only if we truly build these
safety nets can breastfeeding become feasible, sustainable, and viable for
every mother and baby.
Breastfeeding
as a sustainable choice
By supporting
breastfeeding, we reduce the ecological impact of formula feeding—think
production, packaging, and waste. But that’s not enough: true sustainability
lies in the people around the mother. Lactation consultants, healthcare
professionals, employers, and policymakers hold the key together. By investing
in knowledge, time, and support, we build long-term health for both mother and
child—and a more sustainable world.
WBW Poster
Global Breastfeeding Collective Webinar
Upcoming Lactation Conferences
Media Consent
We are hoping to get some good photos to include in some upcoming educational materials. Specifically we could use good photos of breastfeeding in laid back position as well as a diaper changing photo. But really, any good photo opportunities you come across would be so helpful! I have added the SHA Media Consent form to the 'Helpful Forms' page. One is fillable online, the other is better for printing. If you procure a good photo, please get permission to use it!
Responsive Feeding

I received an email from a community partner this week that I wanted to highlight. Its an opportunity to ensure that the education we are offering our families is well understood. As we know, what we say and what they hear can be very different! She stated that she has encountered a few parents who state that they were instructed to limit the volumes offered by bottle as the babies are unable to receive the signal that they are full since the milk flows from the bottle too quickly.
I can imagine how a comment about pacing feeds or discussing the difference in flow from a bottle to the breast may be mis interpreted. I would encourage everyone to ensure that parents understand feeding and satiation cues. This will ensure that parents are able to focus on the babies behaviors rather than the volumes they are offering. Responding to cues appropriately will allow the babies to get the nutrients they need and give the parents the confidence to adjust volumes to meet the needs of their baby.
Lori's last day before retirement was July 29th. We will definitely miss her. There will be a gathering to celebrate Lori's service, friendship and dedication to H&H. Please save
September 10th evening to join in the fun. More details to follow.